Research and implementation of innovative technologies to measure the advertising impact

MIRIAD has joined forces with Tébéo and the “Bien dans votre assiette” program to allow viewers to go to the kitchen without leaving their sofa.

In a virtual 3D kitchen, the products of the partners Argel, Laiterie Le Gall, Laiterie de Saint Malo and Savel were made available to candidates for the “Bien dans votre assiette” competition which took place from May 14 to June 14.

The candidates were able to participate in the game on their computers, smartphones or tablets after flashing a QR code printed in Le Télégramme or by going to the site www.bdva-lejeu.fr. An ideal game for grandparents, parents and grandchildren to help each other to write an original recipe including at least one ingredient from the partners.

This cross-media use case showcased various emerging devices: TV, PC, tablets and telephone. Thus, the viewer becomes an actor in an online competition on the theme of cooking. On the menu, HTML5 and 3D.

The project obviously aims to design and propose the scenario but above all to implement the appropriate measurement tools to trace and measure the audience and the attention of users.

Technologies:

• HTML5 development, real-time 3D
• Unity 3D
• Measurement of a cross-media path

Partners:

• Tébéo
• Orange
• Le Télégramme
• Alenty
• Phyleas
• Polymorph Software
• Alcatel
• Loustic

Funding:

• Brittany region
• Rennes Métropole
• Conseil Général du Finistère
• Quimper Community
• dgcis

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